Spiceworks is a software company which has a very small audience and a small medium business that technology advertisers want to reach. Spiceworks is popular for corporate tech people, and they help one another with problems, as they share their favorite products and services.
Last year, advertisers have included Microsoft, Hewlett-Packard, Dell, Intel, Advance Micro Devices and Sony. Since the new advertisers have joined them their user base has doubled. Under one application the company has been able to download software that will help technology professionals manage, track and report their software and hardware for their companies network.
"Spiceworks has a unique vantage point that Google and trade magazines don’t have: it’s used only by I.T. professionals,” said Emily Riley, senior analyst with Forrester Research. “Marketers know exactly what products users have, what they need and what they’re considering.”
“We have all these users who connect with one another online, so we thought, ‘Why don’t we bring them all together so they can connect with us and each other in person?’ ” Mr. Hallberg said. “Our entire team was there, so they were able to meet the real people behind this technology. We created a relaxing and fun environment. It was such a success that we’re taking it on the road to at least five cities this year and probably 10 to 20 next year."
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That's great for people in the technology field. Now they can see advertisments and share information and problems with people that have the same interests and jobs. It sounds similar to a blog i posted last week about how another company wants to target a specific audience and market products that relate specifically to their wants and needs. Taking it around the country puts a new twist on the idea. It shows people that they believe in what they are trying to do and taking risky, expensive, marketing actions will hopefully get the message across and produce positive results.
ReplyDeleteThis is a great innovation for America. It seems like our prayers have been answered. Now we can talk about different problems without having to go outside of our field to get our answers.
ReplyDeleteI believe that this could be a risky prposition but I think it will work itself out. This will hopefully produce the results that we have long been hoping for in this country. To me this is the newest technology gimmick but it is for us to help us solve our problems. Great post.
This is great, and I'm glad to see an improving technology in this time of desperation to keep businesses running. I think this may help software and technology organize their products, information and services in a way that may be less problematic for them. I hope it doesn't turn into something that people try to ruin by hacking.
ReplyDeleteIt definitely makes sense for big name tech companies to try and focus their advertising on the limited audience of IT managers and such.
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