Informercials Find Their Way to Television's Prime Time

Infomercials are definitely making their way to network TV during prime time. Most recently, CBS has featured a number of infomercials during prime time, because for the first time in decades the advertising market is at an all time low. Where the networks ran commercials during prime time slots, and other advertisements the networks are now running infomercials instead. By using infomercials, networks are loosing lots of money. Nancey Duitch, chief executive of Vertical Branding, which ran infomercials for Steam Budding and the Nicer Dicer, stated that networks try to avoid infomercials, because they pay "a fraction of what general advertising cost." Infomercials are much cheaper than regular commercials. Even top cable networks are using infomercials to fill their prime time spots. The prices are low and there is no guarantee that the ads will run. Those of course who pay full price for their ads receive full priority for their ads shown during prime time and other popular times.